All Podcast Episodes

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#54 - Why Your Branding and Intellectual Property are Vital “Intangible Assets”, with Audrey Dauvet

Audrey Dauvet is an entrepreneur, intellectual property attorney, and host of the Brand & New Podcast by the International Trademark Association.

In this episode she discusses how branding creates an essential differentiator for your creation/business, why the "intangible asset" of IP is invaluable, the difference between international and domestic intellectual property protections, branding and intellectual property protections in China, areas of the world with the worst IP violations, and the cost of protecting your brand in multiple regions of the world.

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#53 - Service Provider Sales and Marketing Strategies with the Consultant for Service Providers

Michael Zipursky is an author, speaker, and Founder of Consulting Success. He has worked with organizations and leaders in over 30 countries, from service providers to billion dollar multi-national corporations including Panasonic, Dow Jones, Financial Times, Royal Bank and many others.

In this episode, Michael shares some best practices for service providers, why long-term client engagements are better than short-term client engagements, why larger businesses are better clients than small businesses, and why service providers should not offer their services on an hourly basis.

Listeners can connect with Michael on Twitter @MichaelZipursky.

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#52 - Cybersecurity, Digital Forensics, and How to Mitigate IT Security Risks in Your Business, with Christopher Gerg

Christopher Gerg is the Chief Information Security Officer and Vice President of Risk Management at Gillware, Data Recovery and Digital Forensics Experts. Gillware started in 2003 as a data recovery company. Today they focus on digital forensics, cybercrime, and incident response.

If you get a hack or a security breach, you call your insurance company and they call Gillware.

Christopher's job is overseeing Gillware's efforts to find ways to prevent attacks and mitigate risks.

In today's episode, Christopher discusses his role at Gillware, shares some cybersecurity stories, and tells us about the biggest cybersecurity threats facing businesses today and how to mitigate those risks.

Also, Christopher discusses the impact of Europe's GDPA legislation and California's new CCPA legislation, including his opinion on their effectiveness and design.

Notable quote from the episode: "A lawyer friend described the CCPA to me as a dumpster fire of legislation."

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#51 - Leveraging Comedy to Improve Business Relationships and Results, with Chris Tabish

Chris Tabish is the author of the book Comediology, a professional speaker, stand-up comedian, and Co-Founder of Venture West Group, a management consulting firm in the San Francisco Bay Area.

In this episode, Chris shares how he became fed up with the lack of enjoyment he was experiencing in his career in Silicon Valley. To find his voice and find more fulfillment, he turned to standup comedy.

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#50 - On a Mission to Bring Entrepreneurs Together, with Mark Haney

Mark Haney is a venture capitalist, angel investor, host of The Mark Haney Show, and founder of Haney Business Ventures (HaneyBiz). He has founded or funded a portfolio of 30+ Sacramento-based companies across various industries. He is also President of the Sacramento chapter of the Entrepreneurs Organization (EO) and serves on various corporate and non-profit boards, including Allegiant Giving non-profit devoted to helping military veterans.

In this episode he shares his vision for connecting and aiding entrepreneurs in their quest to build their business and serve their customers. After building successful businesses and achieving his business goals, Mark has turned his attention and resources to helping entrepreneurs succeed.

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#49 - When to Work With a Marketing Agency, with Wayne Sleight, COO of 97th Floor

In this episode we talk with Wayne Sleight, COO of 97th Floor, a digital marketing agency headquartered in Utah with a satellite office in San Francisco. Wayne has spoken at marketing conferences across the country and "across the pond" about the agency landscape and the thriving company culture at 97th Floor. He has also been recognized as one of 20 in their 20s by Utah Business.

Today Wayne shares his advice on when to work with a marketing agency and when to hire someone in-house, what type of work should be agency driven or in-house, and how to work with millennials.

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#48 - How to Invest in Real Estate, & The New Rules of Real Estate Investing, with Chris Prefontaine

Chris Prefontaine is a best-selling author of 2017's Real Estate on Your Terms and this year's The New Rules of Real Estate Investing. He is also the founder of Smart Real Estate Coach, and host of the Smart Real Estate Coach Podcast.

In this episode Chris shares how he used to invest in real estate in an entirely different way, then the recession of 2008 hit the housing market like ton of bricks. Today he and his team invest in a totally different way, and coach people on their methods.

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#46 - How to Manage Your Company's Reputation, with Bill Coletti

Bill Coletti is a reputation management expert. In this episode he shares how to manage your personal and business reputation before, during, and after a crisis.

Bill is the author of Critical Moments: The New Mindset of Reputation Management, and the founder and CEO of Kith, a crisis communications and reputation management firm that works with entrepreneurs, corporations, high net-worth individuals, and politicians.

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#45 - Time Management Tips, with Paul Casey of Growing Forward Services

Find yourself struggling with time management? Are you neglecting to complete the most important tasks in your day?

Paul Casey is the founder of Growing Forward Services and time management is one of his passions. In this episode he shares the most important teachings from his coaching practice that help his clients restore sanity to their schedules, focus on what's most important to them, and sustain productivity over the long haul.

At the end of the episode he shared a free resource with our audience: The Control My Calendar Checklist.

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#44 - How to Run a Company with No Leaders, with Doug Kirkpatrick

Doug Kirkpatrick is an author, TEDx speaker, partner at NuFocus Strategic Group, and the former financial controller at The Morning Star Company, the world's largest tomato processing company.

In this episode Doug discusses the unique situation at Morning Star and how they have no formal leadership hierarchy. The organization is based on the two oldest laws of free association and contractual obligation. The discussion centers around insights from his new book, The No-Limits Enterprise: Organizational Self-Management In The New World Of Work.

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#38 - Make ‘Em Beg to Work for You, Insights from The Author Incubator

Dr. Angela Lauria is the founder of the Author Incubator and creator of the Difference Process for writing a book that matters. Her work has been recognized by Inc. Magazine and Entrepreneur Magazine, and in 2018 she won the Stevie Award's Coach/Mentor of the Year Award.

In this episode she and David discuss her journey, the goal of The Author Incubator, how writing a book should be done in nine weeks, and the strategies and difficulties of entrepreneurship. Check out https://www.theauthorincubator.com/

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#37 - Two Entrepreneurs, Two Different Outcomes

Your choices as a business leader have a huge effect on your growth opportunities. Last year David met an entrepreneur at Varnex who said he had been stuck at $1.2 million in revenue for 20 years.

In this episode he contrasts that story with one of our clients, Vertikal6, who have made the right decisions that have led to awesome growth.

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#36 - Millenials, Management, & the Boomerang Effect, with Lee Caraher

Lee Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a national agency that works with up-and-coming brands in a variety of industries. In this episode Lee shares a few stories and insights from her two books on leadership, Millenials & Management: The Essential Guide to Making it Work at Work, and The Boomerang Principle: Inspiring Lifetime Loyalty From Employees (2017).

You can learn more about Lee at www.leecaraher.com/

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#34 - Achieve More With the Right Focus

Previous episodes have discussed how to MAP your meetings, practice Sanctuary time, and use a Weekly WIN.

In this episode David brings it all together and shines a light on the over-arching theme of "focus". He tells a story of working with a client who was having trouble improving his business and shares the advice he gave to the client and would give to others seeking to improve their focus and reduce their workload.

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