Companies Throwing Everything At Recruits! Sounds like the wrong focus...

In Silicon Valley Hiring Perks: Meals, iPads and a Cubicle for Spot, Claire Cain Miller describes the fierce playing field in the market today for talent engineers. Companies like Google and Zynga are offering free iPads and allowing recruits to bring their dogs to work. Makes me wish I had chosen a different major! However, at the same time, I see a fundamental flaw in this recruiting process.

The problem with this emerging business model is that it is not sustainable. It is based on the value that, "It's all about me." Teaching people how to start their own business and the beginning of their employment relationship? Ridiculous!

Truly great companies are built based on strong values, a mission that provides meaningful work for all employees to achieve a purpose greater than themselves, and a clear vision for how everyone, including customers, benefit from the company’s success.

Once again, Americans are being fed a fantasy that the only true success is greed, fame and being an entrepreneur who is the top dog and owner. This fantasy is just another get rich quick scheme repackaged by the media to appeal to people's natural self-centeredness rather than to truly motivate a sustainable job creation engine for our nation. The life of this latest fad will be in dog years rather than the thousand year commitments of Chinese nationalist leaders.