In this episode we talk with Wayne Sleight, COO of 97th Floor, a digital marketing agency headquartered in Utah with a satellite office in San Francisco. Wayne has spoken at marketing conferences across the country and "across the pond" about the agency landscape and the thriving company culture at 97th Floor. He has also been recognized as one of 20 in their 20s by Utah Business.

Today Wayne shares his advice on when to work with a marketing agency and when to hire someone in-house, what type of work should be agency driven or in-house, and how to work with millennials.

We are not sure if we want to use Facebook or Twitter to promote our business, or any social media platform for that matter. It is a question we have been trying to answer for a few months. In this episode we discuss some of the positive and negative aspects of social media and how those aspects can affect your business.

Jeff also wrote a blog post about this very topic called The Social Media Dilemma. You can check it out here: https://www.manage2win.com/blog-posts/2019/7/16/the-social-media-dilemma

In this episode we welcome back Keith Eneix of Fannit, an internet marketing agency, as he shares four key aspects of SEO. He gets rather technical in this episode, his advice is specific to I.T. companies, so make sure you're ready to take notes. He also mentions a few resources you can use to gauge your site's ranking including:

• Pingdom Website Speed Test

• Google PageSpeed Insights

• SEMrush

• The SkyScraper Technique

You can learn more about Keith at www.fannit.com

Keith Eneix is the CEO of Fannit, an internet marketing agency located in Everett, Washington, self-described as "entrepreneurs helping entrepreneurs". In this episode we discuss the creation of Fannit, how Keith and his brother Neil helped their father's business stay afloat during the 2008 recession, Keith's advice for leaders in small businesses, how expectations are incredibly important to company culture, the Rockefeller Habits, how HubSpot is an incredible tool you can use to automate much of your sales and marketing.