#54 - Why Your Branding and Intellectual Property are Vital “Intangible Assets”, with Audrey Dauvet

Audrey Dauvet is an entrepreneur, intellectual property attorney, and host of the Brand & New Podcast by the International Trademark Association.

In this episode she discusses how branding creates an essential differentiator for your creation/business, why the "intangible asset" of IP is invaluable, the difference between international and domestic intellectual property protections, branding and intellectual property protections in China, areas of the world with the worst IP violations, and the cost of protecting your brand in multiple regions of the world.