A great business should have a great website
Think about it: What do you do when a job candidate looks interesting? You search for them online to see if their online data matches or exceeds your expectations.
The same applies in reverse: Job candidates and prospective Clients are checking you out. You need to have a well-designed company website and an up-to-date LinkedIn profile. This is critically important to communicate the value of your leadership and company culture.
If you are using a template, then it should be customizable. We like Wordpress sites because we can customize them (after doing major edits on my copy) and I can add content (it is so easy). But there are tons of options out there, including building your own site from scratch.
If you are fresh out of ideas, consider 99Designs for a cool design (not for something BORING) or a design shop. Even if you don't find a design you love, just having a few extra ideas will pay off.
No, we are not selling design services. We have our hands full developing and designing our own software, services, and website. But as part of our leadership consulting and company culture makeovers we often provide advice and critique of our Clients' digital "face".
Here are some sites that we consider when updating our site:
The Hobbit - The Battle of the Five Armies
Microsoft - watch out Apple!
Tao Studio Design - lots of ideas on one site, and maybe you want to hire one of these designers!
There are others, but this is a good part of our list. In contrast, I cannot think of a single managed / I.T. services provider website that inspires me. Why not? Maybe the cobbler's children don't have the best shoes... Have you seen one? Please tell us about it!
3strands LEADERS focus on the details that lead to significant growth. Our company websites are more important than most of us make them. They are our digital ID cards, our online billboards, our virtual storefronts. Cost effectively update your website, engage a competent SEO firm to help drive traffic, and you will see a solid ROI on the investment.
