Got Your Back
John DiJulius recently spoke of what he calls "Anticipatory Service" in one of his newsletters. His example was something Amazon did recently.
Amazon contacted customers who purchased songs years earlier to offer them a free MP3 copy of those songs. They did not try to close a new sale. Instead Amazon gave up the profit of a small sale to communicate the value of their Cloud Player service.
They communicated to their customers:
We've got your back. You can trust us.
I suggest you proactively look for these opportunities and capitalize on them. The additional revenue generated by increasing and sustaining trust with your loyal Clients far surpasses the small profit you may earn with borderline integrity. We must remember our Clients not only pay us, but refer us to new business.
It is Friday. ACCOUNTABILITY TIME (that you asked for)!
- How are you doing on your 3Strands this week?
- Have you defined your 2014 goals?
- If you have defined your 2014 goals, have you looked at them this week?
Stay on track. Email me if you need help.
Be a Systematic Leader to improve employee productivity, company profits, and the personal fulfillment of your team. (The first person you have to manage is yourself.)