To be candid, Matthew Stibbe’s writing tips got our juices flowing so quickly that one of us set everything else aside to immediately apply them. 

Matthew has created marketing strategies, content, and campaigns for clients like Microsoft, Google, HP and LinkedIn. He also contributed to Wired, Forbes, and Popular Science.  This guy has great writer written all over him! This 30-minute conversation may change the way you write forever. 

Why is writing so difficult? Sometime in the last couple of decades, writing has dramatically changed. We got lost in the new age of internet, and “21 reasons why you should be doing this” is the type of headline that fills up our Google search page daily.  

So, where’s the sweet spot? Should we keep trying to fill up headlines and excruciatingly describe every detail to improve our SEO? Or should we simply write to our heart's content?  These questions and more are answered in this podcast.

Matthew is CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. Also, his geek credentials are strong. Previously, he was founder and CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune. 

Thanks to Matthew, we have made some positive changes to our writing style. Listen, and you may do the same!

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