Toi Sweeney is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage coach, and the author of Secrets of a Well Dressed Brand. She is the Founder and Chief Style Officer of The Well Dressed Brand.

Toi is passionate about telling original stories through fashion. As a fashion consultant she uses her talents to turn poorly dressed executives and celebrities into stylish ambassadors for their personal and organizational brands.